SEO – Frequently Asked Questions

What is SEO?
Search Engine Optimization is about focusing website content and using external sources for the purpose of gaining higher positions in the popular search engines for related search terms.

How do search engines actually work?
There are many factors that contribute to how a search engine ranks a website. However, only some of these factors can be directly affected by SEO activities.

Some examples are:

  • Choosing keywords.
  • Creating original and interesting content.
  • Having the right website infrastructure and architecture.


What will Optimal Arc Web Development be doing exactly?
We offer an ideal balance of advisory services and task implementation that focus on maximizing your internet visibility and Return On Investment. We document every recommendation and spell out in detail exactly what we will be doing, on and off your web pages.

Is there a minimum contract period?
No. Our SEO work is highly flexible and adaptable. There is no long-term obligation. We explain the cost and time for each step in developing your website’s SEO.

Do you guarantee SEO results?
We do guarantee to deliver the best SEO techniques and methodologies however, as Google itself says, “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”

How long does it take for my site to show up on Page 1?
No one can really say. Transparency is the best way to approach SEO work. We will show you where you are starting from and the end result of the agreed upon work. Then you can be the judge of the effectiveness. Another good measure of SEO success, apart from page ranking, is sales. This is what should be the main purpose behind all SEO work.

Pay-Per-Click (PPC) advertising vs. SEO?
A well configured PPC advertising campaign is active instantly, gets immediate feedback and can cost a lot or may be quite reasonable. SEO on the other hand is slower to start but has more staying power. PPC does incorporate parts of SEO and is a means to boost page rank indirectly. Both SEO and PPC are great tools.

How do I get started with your SEO service?
If you already have a website then request a FREE SEO Check-Up from our contact page. Of course, you can also request a new website consultation and quote.
Alternatively call: 403-828-6412 or Email: