We find and correct the issues that are limiting your websites effectiveness.


It is important that your website looks modern, fresh and uses current SEO all the time.  There are many competitors online who are also marketing their business. If users find your website out-of-date they will most certainly move to your competitors.  A website can be seen as an indicator of how you do business.  Don’t let it spoil your image.  So, it’s a smart business to invest in web design for better impressions of your web pages and company.

Top Reasons For A Website Redesign

The web is constantly evolving and users are aware of the changes in function and style.

The guidelines used for better search engine results change constantly. If your website is not updated taking into account these new rules then it can easily become lost.

Possibly your business might have changed. You might have introduced a new product/service/offer but your website is not updated accordingly.

Our Evaluation & Planning

We will examine all aspects finding positive and negative aspects. Then put together ideas that will make your website look fresh and effective. As well, target audience factors will be included. Then they come up with a plan to attract them so that they will respond to your site positively.

The theme ‘look and feel’ will use suitable styling to evoke positive responses from your target audience. Content that is clear, up-to-date and accurate will communicate the desired information. Emphasis on keywords that will give your site positive ranking in the search engines. Staying on top of the search engines is one of the ways to assure increased visitors to your site.

A good web design will help customers easily find all aspects of your website. Attention is paid during the redesign so that the visitors will not get lost. Techniques will be used to minimize wait times for the website to load.

Optimal Arc has the right mix of talent and experience to identify the drawbacks in your existing site and make suitable and attractive new additions.

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