WordPress websites require a theme. The high quality themes that we use come with all modern features (incl. mobile responsive) that you find on professional websites. These features include sliders, portfolios, e-commerce support, galleries, accordions and many other style features. Themes are great for business owners because they keep development costs much lower. As well, after they are setup and customized, business owners can make edits themselves.
Plugins increase the functionality of WordPress core and theme features. Because WordPress is so popular (approx. 25% of all websites) there are many thousands to choose from. Take advantage of our experience to install and optimize well made plugins that increase speed, security, SEO and reliability.
WordPress is fantastic platform for e-commerce businesses. The default functionality can be easily expanded with plugins (free or paid) and maintained by business owners. Indicate below if you would like your WordPress website to sell products. A minimum setup fee will be added that includes setting up one simple item to sell in Canada via Paypal. This item can then be used as an example to add other products.
WordPress's other big advantage is how easy it is to add special functionality. WordPress can be used for hotel bookings, ticket sales, memberships, project management and many other industry specific needs. Unbelievably, these complex systems called plugins, usually cost $30 to $60 and are actively supported by the authors. Some customization for specific cases may be needed but the good plugins pack in a lot of features. (There are also 1000's of free plugins for things like social sharing, e-commerce, customer chat, calendars, SEO, ad popups and more).
Web Hosts rent space on their servers for online activities such as emails and websites. If needed, we setup an account in your name at a top Canadian service. The annual fee is $65.00 Canadian and includes email accounts such as firstname.lastname@example.org. The emails will sync between your computer and mobile devices.
A domain name is the address to your website such as www.mycompany.com. If needed, we will purchase this under your name or with your hosting account. The annual cost is approx. $15.00 Canadian.
To present a professional image, using a domain based email address is the way to go. Your customers will take you more seriously with a contact email such as email@example.com instead of firstname.lastname@example.org.
Business Tools & More SEO
Part of improving a website's SEO is connecting with other websites for a more established presence. This also has online marketing value because it increases awareness of your business. The Business Connection Add-on registers and connects your business with 5 online services (Google Business/Maps, Yelp, etc.). We also add your logo, business description and hours of operation.
Enables website owners to see detailed statistics about website traffic. We apply filters for seeing accurate data.
Social Media Connections
This includes adding banner and profile pictures. Plus, intro and contact info.
Setup social media icons with links in the website header area.
Includes Research & SEO. 300 to 350 words + meta text per page.
We will apply keywords that best suit your service or product plus add meta data.
WordPress themes are very flexible and can easily be updated or new functionality added. To start, a WordPress theme can be installed pre-styled with simple customization to match the business's branding. The pre-styling is industry specific and designed professionally. With unique content and minor style changes (colors & fonts) the website becomes a cost effective and powerful business tool.
Alternatively, more intensive customization can be applied from the beginning to the pre-styled option or start from scratch but still using the themes framework.
Home, Contact, Services, About etc.
For example: A service page design used multiple times for different services offered.
It is not required to buy stock photos for a website. There are license free photos available or even better is to use real ones from your business. Paid stock photos range from $2 to $40 dollars but don't expect to get good ones for less than $7 each.
Yes, many websites have them but we don't recommended them.
A great way to show your business's history or work. (8 to 10 photos sized and optimized)
The estimated price of your website is:
Below is a summary of the options you chose and pricing estimate. Feel free to send a copy to yourself. You won't be added to any email groups or receiving pushy emails.
We hope this estimate is useful. Our goal is to help business owners understand their online options to make effective desicions.