This project was the start of Dr. Irwin's electronic marketing to move beyond his already successful referral base. First, he needed a website that was informative for patients and convenient. This required SEO focused content writing on common health care issues related to chiropractors. The convenience factor came with an inexpensive yet feature rich appointment booking system for a one time flat fee. Once everything was up and running it was time for an email campaign announcement and to start driving new patients to his website via Google ads. It was a pleasure to help Dr. Irwin since he has helped my shoulder so much.